Adidas will be the kit sponsor of BCCI from June 2023 to March 2028

Deep Mody · 21 Feb 2023

https://twitter.com/x/status/1627918943053844481

Source

Tanishq · 21 Feb 2023

Was waiting for a good kit manufacturer, I can finally buy some good stuff.

iSK · 21 Feb 2023

From June 2023

https://twitter.com/x/status/1627921706039021568

Source

somnath chakraborty · 21 Feb 2023

Hope addidas brings world cup luck like Argentina

federer.reddevil · 22 Feb 2023

somnath chakraborty said:
Hope addidas brings world cup luck like Argentina

Dont think that will happen with current team unless they produce rank turners

Deep Mody · 22 Feb 2023

“We have formally shaken hands and emails have been exchanged. The board is now in the process of drawing up the contracts and the deal will be signed soon," the official cited above said on the condition of anonymity. The company will be expected to pay ₹65 lakh for every match that India plays. Including royalty for merchandise, the annual outlay is expected to be around ₹70 crore.

“This deal is true and the numbers are going to be similar to what MPL had paid. But it would be interesting to understand how the licensing deal will be structured since the problem won’t be the logo positioning as such, but licensing itself, because as a business, licensing has not taken off in India. Logos are a justifiable cost but the licensing is where the losses have been," said a top executive of a sports marketing company.