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Acer has announced that it is “stepping away” from the smartphone business in India. The company reportedly sold only 30,000 units in the whole of 2016.
Speaking to Business Standard, Harish Kohli, Managing Director, Acer India confirmed that the company had backed out of the smartphone business . Kohli claims that Acer was unhappy that phones had become a commodity rather than an “experience.”
He adds that the majority of smartphone makers are focussing on cheaper price rather than quality. “It is a decision you need to take, whether to produce a quality product and bleed or just copy others and make a product for a particular price-point,” he tells Business Standard.
If Acer actually made a good, quality smartphone and couldn’t sell it, we’d be inclined to believe them. Right now, it just seems like the fox is calling the grapes sour.
Even at a time that the market appears to be saturated with all manner of smartphones, flagship phones are still making a killing and Samsung owes much of its success this year to its flagship Galaxy S7 Edge. In fact, if the Galaxy Note 7 hadn’t met with such a fiery end , it would still be on the top of the charts.
On the lower end of the spectrum, the likes of Huawei, Xiaomi and OnePlus are also slugging it out for the budget-flagship crown. They have a number of compelling products to show for their efforts.
Acer doesn’t. As Mashable is quick to point out, Xiaomi sold 3 million phones to Acer’s 30,000.
Kohli suggests that Acer will focus more on its PC business, in which it has invested heavily. The company is also looking at multiple form factors, lightweight products and more.
Acer backs out of India's smartphone market after selling only 30,000 units last year Tech2 Mobile
Speaking to Business Standard, Harish Kohli, Managing Director, Acer India confirmed that the company had backed out of the smartphone business . Kohli claims that Acer was unhappy that phones had become a commodity rather than an “experience.”
He adds that the majority of smartphone makers are focussing on cheaper price rather than quality. “It is a decision you need to take, whether to produce a quality product and bleed or just copy others and make a product for a particular price-point,” he tells Business Standard.
If Acer actually made a good, quality smartphone and couldn’t sell it, we’d be inclined to believe them. Right now, it just seems like the fox is calling the grapes sour.
Even at a time that the market appears to be saturated with all manner of smartphones, flagship phones are still making a killing and Samsung owes much of its success this year to its flagship Galaxy S7 Edge. In fact, if the Galaxy Note 7 hadn’t met with such a fiery end , it would still be on the top of the charts.
On the lower end of the spectrum, the likes of Huawei, Xiaomi and OnePlus are also slugging it out for the budget-flagship crown. They have a number of compelling products to show for their efforts.
Acer doesn’t. As Mashable is quick to point out, Xiaomi sold 3 million phones to Acer’s 30,000.
Kohli suggests that Acer will focus more on its PC business, in which it has invested heavily. The company is also looking at multiple form factors, lightweight products and more.
Acer backs out of India's smartphone market after selling only 30,000 units last year Tech2 Mobile
