Detective Conan
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pic - max - ott logo ( formerly HBO Max)
It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO.
The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands with one another. The palette will continue to be rolled out on marketing material over the next few months. new max logo aesthetic also matches same monochrome branding of Apple TV+
Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.
variety.com
