Google Shopping Updates

[Bapun]

Google has struggled for years to build an online shopping business that can seriously compete with Amazon. Now, as Google’s prized advertising business faces a growing threat from Amazon, the search giant is planning new steps to bolster its shopping presence. Google is testing a new feature on its YouTube video service that displays product prices and recommendations under videos playing on the site, and makes it easy for viewers to buy them on Google. It’s rapidly adding retailers to its Google Express marketplace, which it plans to rebrand as Google Shopping, according to two people familiar with the business. And earlier this year it launched “shoppable images,” which allow advertisers to highlight products in ads in Google image search results.

Google’s New Plan to Challenge Amazon for Shoppers

 

[Mahesh Reddy]

Google has struggled for years to build an online shopping business that can seriously compete with Amazon. Now, as Google’s prized advertising business faces a growing threat from Amazon, the search giant is planning new steps to bolster its shopping presence. Google is testing a new feature on its YouTube video service that displays product prices and recommendations under videos playing on the site, and makes it easy for viewers to buy them on Google. It’s rapidly adding retailers to its Google Express marketplace, which it plans to rebrand as Google Shopping, according to two people familiar with the business. And earlier this year it launched “shoppable images,” which allow advertisers to highlight products in ads in Google image search results.

Google’s New Plan to Challenge Amazon for Shoppers

But Amazon will still find a way to make them lose.Amazon is a big mastermind at marketing.

 

[Bapun]

Google has always achieved failure at social media (keeping Orkut apart, which Google never made but acquired and maintained then gave up!) and omlibe marketplace though they are master in success at various areas.

 

[Bapun]

Anyone wanting to check Google Express can head over here: Google Express

Soon it will be rebranded into Google Shopping as stated above.

 

[Bapun]

Google revamping Shopping hub and will let you buy stuff through YouTube videos

 

[Bapun]

Starting today, we welcome GoDaddy online store customers to more easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks.

In just a few clicks, GoDaddy merchants can show up across Google

GoDaddy online store customers can easily integrate their product inventory across Google surfaces at no cost and in just a few clicks.

blog.google

 

[Bapun]

Source

Today, we’re adding new tools to make it easier for shoppers to browse for inspiration, find new products and brands and ultimately find what they’re looking for in a more visual way.

New ways to find shopping inspiration on Google

At Search On, we announced shoppers can find inspiration and discover new products and brands on Google.

blog.google

 

[Bapun]

To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their product inventory across Google. Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in just a few clicks.

PrestaShop merchants can now display their products on Google

PrestaShop merchants can easily integrate their product inventory across Google surfaces at no cost and in just a few clicks.

blog.google

 

[Bapun]

New ways to find holiday deals on Google

New shopping features from Google make finding deals, sales, coupon codes and price comparisons easier than ever.

blog.google

 

[Bapun]

We’re introducing new ways to shop in AR on Google, including a photo library to find your foundation shade and a way to see sneakers in your space.

Use new AR features to shop for beauty products and shoes

We’re announcing two new AR features on Google that make it easier to shop for foundation and sneakers.

blog.google