Article Zee5 Club launched as a low-cost alternative to Premium subscription


OnlyTech bot
3 Sep 2019
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Zee5 which aspires to be India’s entertainment super app has today announced the launch of a low-cost subscription tier called ‘Zee5 Club’ for its viewer base that finds the premium subscription of ₹999 an expensive proposition and...

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Hording outside my colony is heaving this ad from 4-5 days.
Hotstar gained momentum with a plan similar to this. Zee5 will leverage on their TV shows to boost their market penetration. Wise move.

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