WWE Live to make a comeback in India; Ten Sports plans aggressive marketing

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Even as TNA is bringing its Impact Wrestling live event to Mumbai this December, World Wrestling Entertainment (WWE) is gearing up to bring some of the top names in wrestling to perform live in Delhi this coming January.
 
The event, which will be held at the Indira Gandhi Indoor Stadium on 15 and 16 January, 2016, marks the comeback of WWE Live in India after a span of 13 years. WWE Raw was last held in India in November 2002.
 
The legendary Danial Bryan, one of WWE’s brand names, who is temporarily out of action under medical advice, was here along with WWE president international Gerrit Meier and Taj TV and Ten Sports CEO Rajesh Sethi to announce the event.
 
Sethi said they were expecting a full house at the stadium, which can seat approximately 20,000 people.
 
On the other hand, with its eyes focused on the lucrative Indian market, WWE is also planning to build consumer parks in India in the near future, informed Meier. It may be recalled that the company launched its video streaming service WWE Network in the Indian sub-continent a few days back.
 
For the live event in Delhi, WWE and Ten Sports will be aggressively marketing it with a significant amount of investment. While declining to reveal expected revenue figures, Sethi said that around five to seven per cent of the total investment in the live event will go into marketing.
 
So far five sponsors have been roped in for the live event, whereas negotiations were on with as many as 15 more brands. However, Sethi refused to divulge any names. 
 
The two-day live event, which will feature WWE SmackDown and WWE Raw, will see names like John Cena, Dean Ambrose, Big Show, Sheamus, Cesaro and Ryback. Tickets are priced between Rs 1699 - 7999. While the sale of a limited number of tickets was done today, the rest will be sold from 10 November onwards.

http://www.indiantelevision.com/television/tv-channels/sports/wwe-live-to-make-a-comeback-in-india-ten-sports-plans-aggressive-marketing-151105-0
 
WWE® AND TEN SPORTS BRING WWE LIVE™ TO INDIA

WWE LIVE will return to India with two live events in New Delhi at the Indira Gandhi Indoor Stadium on Friday, 15 January and Saturday, 16 January 2016.

A limited number of tickets will be available through a pre-sale from Wednesday, 4 November at 1pm IST through Saturday, 7 November at 11:59pm.

Remaining tickets will go on-sale beginning Tuesday, 10 November at 12pm IST. All tickets will be available online at Movie Tickets, Plays, Sports, Music Concerts, Theatre BookMyShow. Ticket prices start at INR 1,699.

Fans attending WWE LIVE will be able to see their favorite WWE® Superstars including John Cena®, Dean Ambrose®, Big Show®, Sheamus®, Cesaro® and Ryback®. *

“WWE is delighted to return to India to bring its fans energetic, larger-than-life, live entertainment,” said Gerrit Meier, WWE President, International. “Fans can expect to see the same non-stop action and family fun that they know and love from watching WWE programming, including WWE Raw® and WWE SmackDown® on Ten Sports Network.”

“Ten Sports Network has been bringing WWE programming to fans in India for more than a decade,” said Rajesh Sethi, Ten Sports Network CEO. “We are excited to build on this partnership with WWE to bring live events to the fans.”

WWE programming in India, including WWE Raw®, WWE SmackDown®, WWE Main Event®, WWE NXT®, Total Divas®, and monthly pay-per-views such as WrestleMania® and SummerSlam®, air on Ten Sports Network.

WWE® AND TEN SPORTS BRING WWE LIVE™ TO INDIA
 
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