Even as TNA is bringing its Impact Wrestling live event to Mumbai this December, World Wrestling Entertainment (WWE) is gearing up to bring some of the top names in wrestling to perform live in Delhi this coming January.
The event, which will be held at the Indira Gandhi Indoor Stadium on 15 and 16 January, 2016, marks the comeback of WWE Live in India after a span of 13 years. WWE Raw was last held in India in November 2002.
The legendary Danial Bryan, one of WWE’s brand names, who is temporarily out of action under medical advice, was here along with WWE president international Gerrit Meier and Taj TV and Ten Sports CEO Rajesh Sethi to announce the event.
Sethi said they were expecting a full house at the stadium, which can seat approximately 20,000 people.
On the other hand, with its eyes focused on the lucrative Indian market, WWE is also planning to build consumer parks in India in the near future, informed Meier. It may be recalled that the company launched its video streaming service WWE Network in the Indian sub-continent a few days back.
For the live event in Delhi, WWE and Ten Sports will be aggressively marketing it with a significant amount of investment. While declining to reveal expected revenue figures, Sethi said that around five to seven per cent of the total investment in the live event will go into marketing.
So far five sponsors have been roped in for the live event, whereas negotiations were on with as many as 15 more brands. However, Sethi refused to divulge any names.
The two-day live event, which will feature WWE SmackDown and WWE Raw, will see names like John Cena, Dean Ambrose, Big Show, Sheamus, Cesaro and Ryback. Tickets are priced between Rs 1699 - 7999. While the sale of a limited number of tickets was done today, the rest will be sold from 10 November onwards.
http://www.indiantelevision.com/television/tv-channels/sports/wwe-live-to-make-a-comeback-in-india-ten-sports-plans-aggressive-marketing-151105-0
The event, which will be held at the Indira Gandhi Indoor Stadium on 15 and 16 January, 2016, marks the comeback of WWE Live in India after a span of 13 years. WWE Raw was last held in India in November 2002.
The legendary Danial Bryan, one of WWE’s brand names, who is temporarily out of action under medical advice, was here along with WWE president international Gerrit Meier and Taj TV and Ten Sports CEO Rajesh Sethi to announce the event.
Sethi said they were expecting a full house at the stadium, which can seat approximately 20,000 people.
On the other hand, with its eyes focused on the lucrative Indian market, WWE is also planning to build consumer parks in India in the near future, informed Meier. It may be recalled that the company launched its video streaming service WWE Network in the Indian sub-continent a few days back.
For the live event in Delhi, WWE and Ten Sports will be aggressively marketing it with a significant amount of investment. While declining to reveal expected revenue figures, Sethi said that around five to seven per cent of the total investment in the live event will go into marketing.
So far five sponsors have been roped in for the live event, whereas negotiations were on with as many as 15 more brands. However, Sethi refused to divulge any names.
The two-day live event, which will feature WWE SmackDown and WWE Raw, will see names like John Cena, Dean Ambrose, Big Show, Sheamus, Cesaro and Ryback. Tickets are priced between Rs 1699 - 7999. While the sale of a limited number of tickets was done today, the rest will be sold from 10 November onwards.
http://www.indiantelevision.com/television/tv-channels/sports/wwe-live-to-make-a-comeback-in-india-ten-sports-plans-aggressive-marketing-151105-0
