Voyalla, a fashion jewelry brand, in association with Viacom 18 consumer products has launched a new brand ‘Navrang’, a jewellery brand. It gives an opportunity to emulate the stars from different shows of Colors by wearing the same jewellery donned by them. This step is aimed towards bringing the brand closer to its audiences through Colors branded products in the market.
. . As per both the brands, there is a huge overlap in target audience comprising of women who are rooted in tradition, but are playing modern roles. This amalgamation of the most popular Hindi entertainment channel and most admired fashion jewelry brand aims to create a significant dent in this Rs 18,000 Cr market. There is no doubt that the protagonists in these shows are huge influencers when it comes to styling and accessorizing and Voylla will ensure that these ornaments reach every fan at affordable prices.
. . Voylla has specially designed every piece of jewelry keeping in mind the story of the show, aesthetical demand, and different demographical styles. One person might want a sleek pendent while other might want a Rani haar, ‘Navrang’ collection will have something for everybody.
. . According to Vishwas Shringi, Co-Founder, Voylla.com, says, “Voylla was launched with a single aim to make Indian Jewelry reach every nook and corner of our country. ‘Colors Voylla Navrang Jewelery’ is our way of connecting with every woman and bridge the gap of need and desire by presenting unique designs at very affordable prices. We are very excited about this partnership with Viacom18 Consumer Products, as the name of the brand suggests, ‘Navrang’ will bring new Colors to our customers.”
. . Voylla is an e-commerce platform headquartered in Jaipur, India. It began as a designer apparel selling portal, and later diversified into a full-fledged e-shop that provides jewelry and accessories from designers under categories such as fashion jewelry, silver jewelry and precious metal accessories, to its customers across India.
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. . As per both the brands, there is a huge overlap in target audience comprising of women who are rooted in tradition, but are playing modern roles. This amalgamation of the most popular Hindi entertainment channel and most admired fashion jewelry brand aims to create a significant dent in this Rs 18,000 Cr market. There is no doubt that the protagonists in these shows are huge influencers when it comes to styling and accessorizing and Voylla will ensure that these ornaments reach every fan at affordable prices.
. . Voylla has specially designed every piece of jewelry keeping in mind the story of the show, aesthetical demand, and different demographical styles. One person might want a sleek pendent while other might want a Rani haar, ‘Navrang’ collection will have something for everybody.
. . According to Vishwas Shringi, Co-Founder, Voylla.com, says, “Voylla was launched with a single aim to make Indian Jewelry reach every nook and corner of our country. ‘Colors Voylla Navrang Jewelery’ is our way of connecting with every woman and bridge the gap of need and desire by presenting unique designs at very affordable prices. We are very excited about this partnership with Viacom18 Consumer Products, as the name of the brand suggests, ‘Navrang’ will bring new Colors to our customers.”
. . Voylla is an e-commerce platform headquartered in Jaipur, India. It began as a designer apparel selling portal, and later diversified into a full-fledged e-shop that provides jewelry and accessories from designers under categories such as fashion jewelry, silver jewelry and precious metal accessories, to its customers across India.
Advertising & Marketing Industry News - AdAge
