Viacom 18 Digital Ventures, the digital arm of Viacom18, has unveiled its OTT video platform’s brand name and identity.
The soon to be launched service has been branded ‘VOOT’ – an expression used by today’s digital generation to express happiness, enthusiasm and triumph.
The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design.
Viacom18 group CEO Sudhanshu Vats said, “As one of the fastest growing media companies in the country, for us at Viacom18, digital content creation, delivery and access are essential focus areas for driving growth.
With VOOT, we set out to leverage an already digitally engaged audience with our content offerings.
VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform.
The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content”
Read more at:
http://www.televisionpost.com/technology/viacom18-names-its-digital-vod-platform-voot/
The soon to be launched service has been branded ‘VOOT’ – an expression used by today’s digital generation to express happiness, enthusiasm and triumph.
The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design.
Viacom18 group CEO Sudhanshu Vats said, “As one of the fastest growing media companies in the country, for us at Viacom18, digital content creation, delivery and access are essential focus areas for driving growth.
With VOOT, we set out to leverage an already digitally engaged audience with our content offerings.
VOOT will not only be the singular and exclusive destination for Viacom18’s content portfolio, but will have an equally strong focus on original programming created especially for the platform.
The brand mission of VOOT is to create a whole new world of entertainment, filled with happy discoveries and addictive content”
Read more at:
http://www.televisionpost.com/technology/viacom18-names-its-digital-vod-platform-voot/