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Number two telecom operator Vodafone India on Friday said that it will offer unlimited 4G/3G data for one hour starting at Rs 16 beginning January 9, 2017.
The pack, called SuperHour, can be repeatedly purchased via digital channels as well as all retail touch points. SuperHour will be available to 2G customers at Rs 5. Vodafone will also offer unlimited on-net calls for Rs 7.
“We are breaking all shackles that concern customers in their use of internet with SuperHour. Our customers are now increasingly consuming more content and video online and with this SuperHour offer, they will be able to enjoy more of it in a worry free manner," Sandeep Kataria, Chief Commercial Officer, Vodafone India said in a statement.
A multi-media creative campaign will support the launch of SuperHour highlighting its advantages to audiences across the country. The campaign will be TV, OOH, Radio and Digital.
The offer can also be used on VODAFONE PLAY, subscription to which is free till 31 March 2017.
The offer will be launched on January 7, 2017. The price of the offer, however, may vary from circle to circle. The offer is not available in Bihar & Jharkhand, MP & Chattisgarh, Punjab, HP & J&K and AP & Telangana circles.
The move comes after Airtel allowed additional 3GB of data each month for a year for customers who switch to its services from rivals and opt for mid-to-high end plans, aimed at increasing its 4G customer base.
telco price war continues; voda offers unlimited 4g/3g data per hour at rs 16, Telecom News, ET Telecom
The pack, called SuperHour, can be repeatedly purchased via digital channels as well as all retail touch points. SuperHour will be available to 2G customers at Rs 5. Vodafone will also offer unlimited on-net calls for Rs 7.
“We are breaking all shackles that concern customers in their use of internet with SuperHour. Our customers are now increasingly consuming more content and video online and with this SuperHour offer, they will be able to enjoy more of it in a worry free manner," Sandeep Kataria, Chief Commercial Officer, Vodafone India said in a statement.
A multi-media creative campaign will support the launch of SuperHour highlighting its advantages to audiences across the country. The campaign will be TV, OOH, Radio and Digital.
The offer can also be used on VODAFONE PLAY, subscription to which is free till 31 March 2017.
The offer will be launched on January 7, 2017. The price of the offer, however, may vary from circle to circle. The offer is not available in Bihar & Jharkhand, MP & Chattisgarh, Punjab, HP & J&K and AP & Telangana circles.
The move comes after Airtel allowed additional 3GB of data each month for a year for customers who switch to its services from rivals and opt for mid-to-high end plans, aimed at increasing its 4G customer base.
telco price war continues; voda offers unlimited 4g/3g data per hour at rs 16, Telecom News, ET Telecom