ViacomCBS CEO Bob Bakish told investors Thursday the CBS All Access subscription service will undergo a rebranding soon as it expands to incorporate more of the company’s cable brands and library programming.
Speaking on the company’s quarterly earnings call, Bakish also said ViacomCBS is planning to launch a “broad pay streaming product” in multiple international markets over the next 12 months.
CBS All Access will see a user-interface overhaul this summer in preparation for a relaunch with a new name farther down the road. As of Thursday, 100 titles from Paramount Pictures vast film library, including “The Godfather” trilogy, will be made available to CBS All Access subscribers.
ViacomCBS Plans to Rebrand CBS All Access and Launch International Streaming Platform
Speaking on the company’s quarterly earnings call, Bakish also said ViacomCBS is planning to launch a “broad pay streaming product” in multiple international markets over the next 12 months.
CBS All Access will see a user-interface overhaul this summer in preparation for a relaunch with a new name farther down the road. As of Thursday, 100 titles from Paramount Pictures vast film library, including “The Godfather” trilogy, will be made available to CBS All Access subscribers.
ViacomCBS Plans to Rebrand CBS All Access and Launch International Streaming Platform
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