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MUMBAI: Upping its digital play, Viacom18 will build a portfolio of different offerings under the brand Voot.
This will enable Viacom18 to follow a multi-pronged strategy to grow its over-the-top (OTT) business. Besides, Voot, which depends on advertisements for its revenue, will adopt different business models.
“As we go forward, in our digital we will build a portfolio, a suite of different offerings under the brand Voot where you will have offerings which are advertising-led video-on-demand (AVOD) and there will be other offerings. So, there will either be segmented offerings or there could be other business models as well which will come forward as we go along,” Viacom18 CEO Sudhanshu Vats told CNBC-TV18 in an interview.
Voot has close to 25 million users and about 40 minutes of usage per user per day. “This is arguably one of the highest in this space,” Vats said, adding that “the start has been fantastic”.
Viacom18 will build a suite of different offerings under the brand Voot: Sudhanshu Vats | TelevisionPost.com
This will enable Viacom18 to follow a multi-pronged strategy to grow its over-the-top (OTT) business. Besides, Voot, which depends on advertisements for its revenue, will adopt different business models.
“As we go forward, in our digital we will build a portfolio, a suite of different offerings under the brand Voot where you will have offerings which are advertising-led video-on-demand (AVOD) and there will be other offerings. So, there will either be segmented offerings or there could be other business models as well which will come forward as we go along,” Viacom18 CEO Sudhanshu Vats told CNBC-TV18 in an interview.
Voot has close to 25 million users and about 40 minutes of usage per user per day. “This is arguably one of the highest in this space,” Vats said, adding that “the start has been fantastic”.
Viacom18 will build a suite of different offerings under the brand Voot: Sudhanshu Vats | TelevisionPost.com
