&TV partners mobile game app QuizUp

Thakur

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MUMBAI: ZEEL’s newly launched Hindi GEC &TV has partnered mobile game application QuizUp to create an exclusive topic ‘Common Sense – Indian’ for the channel’s reality show ‘India Poochega: Sabse Shaana Kaun?’ Through this partnership, &TV will be the only Indian GEC to be featured on the global app.

In sync with the format of the show, the topic on the app will be powered by &TV.

Featuring under the lifestyle category, the topic ‘Common Sense – Indian’ consists of over 400 unique questions and one can challenge a random competitor around the globe, or even one’s Facebook friends, to establish their ‘shaanpatti’.

&TV business head Rajesh Iyer said, “India Poochega: Sabse Shaana Kaun? epitomises street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe.

QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.” Additionally, it was the most played topic in India from 2 March to 9 March, with an overall average time spent of 28 minutes.

Users have already spent 8,358 hours in total playing the topic, states the team.

Read more at: 

http://www.televisionpost.com/television/tv-partners-mobile-game-app-quizup/
 
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