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Top 4 payment apps spent 7,000 crore in cashbacks, advertising in FY18

Bapun Raz

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The top four payment services and e-wallet providers — Paytm, PhonePe, Google Pay and Amazon Pay — spent around $995 million or Rs 7,050 crore on advertising, marketing and promotional expenses in the last fiscal year, shows data compiled by BloombergQuint from the annual filings of the four companies.

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