MUMBAI: With BCCI's India media rights coming up in March, big broadcasters and digital players are readying their war chest of cash.
The current holder, Star India, acquired the rights in 2012 at Rs 3851 crore for a six-year period across 96 matches. The amount comes down to an average of Rs 40 crore per match. Multi Screen Media (Sony) bid a close second with Rs 3700 crore.
Last year, The Hindu quoted a BCCI official who said, “I wondered how Star India even agreed to pay that price for each of the three forms of internationals. The reserve price could be Rs 30 crore for home internationals, if not even lower, next year.” In the last couple of years, BCCI officials, both former and present, have made no secret of the fact that Star India would not agree to enter the India bid race if the reserve price for a home international match (including Tests, ODIs and T20Is) is set anywhere close to Rs 43 crore.
The BCCI India rights conundrum
The current holder, Star India, acquired the rights in 2012 at Rs 3851 crore for a six-year period across 96 matches. The amount comes down to an average of Rs 40 crore per match. Multi Screen Media (Sony) bid a close second with Rs 3700 crore.
Last year, The Hindu quoted a BCCI official who said, “I wondered how Star India even agreed to pay that price for each of the three forms of internationals. The reserve price could be Rs 30 crore for home internationals, if not even lower, next year.” In the last couple of years, BCCI officials, both former and present, have made no secret of the fact that Star India would not agree to enter the India bid race if the reserve price for a home international match (including Tests, ODIs and T20Is) is set anywhere close to Rs 43 crore.
The BCCI India rights conundrum
