Tata Teleservices enter Mobile Device Mgmt space, differentiate on unique feature

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Bring Your Own Device or BYOD has become a rule rather than exception in most corporate environments. Supporters of BYOD emphasize on increased productivity, employee satisfaction and retention as some of the key benefits.

However, whether it’s via formal BYOD programs or devices coming through the back door, the use of consumer technologies in the work environment presents a constant threat for IT departments to secure and control endpoint computing resources.

“The BYOD boom is still taking hold, with many companies struggling to adapt effectively and efficiently to this new way of working. Mobile devices are a sort of an evolving discipline in a lot of organizations. And so, in a lot of cases -- certainly not all, but some -- it's almost a second-class IT citizen, and so it doesn't have the same level of maturity that, say, a desktop or laptop management might have,” says Prateek Pashine, Head-Enterprise Business, Tata Teleservices Limited.

To address these concerns, TTL recently launched its cloud-only Mobile Device Management (MDM) solution to secure enterprise mobile workforce for large to small and medium sized businesses, and also secure end-users from falling prey to the latest malicious schemes and malware attacks.

Some of the features of the newly announced solution include device care and sharing, remote care, latest OS and policy updates, containerization, visibility of telecom spends to control expenditure, remote wipe in case of lost or stolen device and more.

“Asset management and application management are other key areas that we have focused while creating our MDM solution,” says Sai Pratyush, Product Head-Managed Services, Enterprise Business, Tata Teleservices Ltd.
Mobility solutions have helped firms in real-time data collection and reporting from mobile workers, and also in reducing paper work, administration time and expense.

Pratyush explains that the players in the MDM space can be categorized into two segments. The first involves software providers or OEMs who provide on-premise or onsite service offerings, which for a very small enterprise is too costly to afford. The other segment involves telcos who have MDM solutions for their connections or enterprise customers.

“This is not practical in an ideal world where users have multiple operators and service providers. We are the only MDM provider in the country that is operator/ service provider agnostic, and that is our USP,” says Pashine.

Though many large companies have already implemented MDM; the adoption is mounting towards Mid-Size and SMEs. “Earlier, it was not possible for SMEs to adopt on-premise based MDM because of high implementation costs. Our cloud-based MDM solution does not require any implementation costs,” says Pashine.

TTL’s cloud-MDM also offers mobile geofencing and geolocation services allowing IT to secure enterprise resources and physically track mobile devices. Administrators can use geolocation to find a lost or stolen device, for example. And geofencing can identify when a device passes in or out of a secure area.

“Geolocation and geofencing have proven to be effective technologies, administrators are turning to them as part of their mobile device management strategies,” says Pashine.

He adds that parents are always concerned about how much their kids are on their smart devices and what they're doing with it. The solution can also assist parents or individuals, with functions to block apps and unsuitable websites, monitor location, and set geofencing to help kids safely and moderately use their smart devices.

Reports state that that the cloud MDM is becoming one of the major trends, globally, in mobile device management market with increased adoption mainly being witnessed in developing economies such as India and China. Analysts forecast the global MDM market to grow at a CAGR of 8.13 percent during the period 2016-2020.

Tata Teleservices enters Mobile Device Management space, differentiates on unique features | ET Telecom
 
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