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Tata DOCOMO, Exent tie up for Android based mobile games

Kamlesh Barjati

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Tata DOCOMO and Israel's Exent, games-on-demand provider, are partnering to offer India's Android users mobile game subscription services, a media report here said. Exent will provide Tata's communications division with mobile game-service management technology, Ynetnews quoted from an agreement announced by the two companies at the Mobile World Congress (MWC) in Barcelona this week.

The agreement will bring Indian Android users all-you-can-eat subscription services for a variety of games on Google's operating system, Android, without having to download the applications, the news portal said. Exent, established in 1992, develops game distribution channels for end users via cellular providers and broadband carriers and provides free, ad-supported offerings.

The Israeli company has so far raised about USD 35 million from investors such as Cisco and Intel Capital. However, a business daily, Calcalist recently reported that Exent was forced to lay off 35 of its employees after hi-tech major Verizon broke its agreement with the Israeli company. The tie-up with Tata's is likely to offset Exent's damages from the Verizon deal, the report said.

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