The development comes at a time when the BCCI is preparing to sell media rights for the next five-year cycle after the current deal expires in March.
India's home season media rights holder Star India has asked the BCCI for a ₹130 crore discount in the existing deal while jersey sponsor Byju's, which is on its way out, wants the board to encash bank guarantee worth an estimated ₹140 crore to honour the current agreement.
www.thehindu.com
India's home season media rights holder Star India has asked the BCCI for a ₹130 crore discount in the existing deal while jersey sponsor Byju's, which is on its way out, wants the board to encash bank guarantee worth an estimated ₹140 crore to honour the current agreement.
Star India asks BCCI for discount in current deal, exiting Byju's wants board to encash bank guarantee
In November, Byju's communicated to the BCCI that it wants to exit as the jersey sponsor of the Indian cricket team but the board asked the edtech company to continue until at least March 2023
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