Sony Six to showcase Super Bowl live

Dileep Kumar

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MUMBAI: Multi Screen Media’s sports broadcaster Sony Six has signed a four year deal to broadcast Super Bowl, the annual championship game of the National Football League (NFL).
For the first time the flagship event will be telecast in India on 2 February 2015 when New England Patriots takes on defending champions Seattle Seahawks.

Speaking about the acquisition, Sony Six business head Prasana Krishnan said, “It is the greatest one day event in the world, and I am intriguingly surprised that it has never been telecast in India. It is a diverse country with versatile interest and it was important to bring it for Indians.”

The game was created as part of a merger agreement between the NFL and its then-rival league, the American Football League (AFL). It was agreed that the two leagues' champion teams would play in the AFL–NFL World Championship Game until the merger was to officially begin in 1970.

But the matter of concern is the timing as the match will start at 4.30 am IST. When questioned about the odd timings, Krishnan said, “We will have prime time repeats and moreover, over last one and half years we developed a habit on breakfast viewership with NBA and other captivating sport. During Super Bowl an ad slot costs more than four and half million dollars and huge stars perform in the intervals. Superstars like Michael Jakson, Maddona performed in previous editions and this year we will see youth sensation Katy Perry performing during the intervals.

Hence odd timings cannot be a reason to not go for a event of such magnitude.”
The day on which the Super Bowl is played, now considered by some an unofficial American national holiday, is called "Super Bowl Sunday". It is the second-largest day for U.S. food consumption, after Thanksgiving Day. In addition, the Super Bowl has frequently been the most watched American television broadcast of the year; the four most-watched broadcasts in U.S. television history is Super Bowls.

In 2014, Super Bowl became the most-watched American television programme in history with an average audience of 111.5 million viewers the fourth time in five years the game had set a record, starting with the 2010 Super Bowl, which itself had taken over the number-one spot held for 27 years by the final episode of M*A*S*H. The Super Bowl is also among the most-watched sporting events in the world, almost all audiences being North American, and is third to soccer's UEFA Champions League final and El Clasico in Spain, as the most watched annual sporting event worldwide.

Indian Television Dot Com | Sony Six to showcase Super Bowl live
 
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