RIM launches cloud-based music service "BBM Music"


5 Aug 2011
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Research In Motion Ltd. (RIM) has come up with a cloud-based music service for its BlackBerry smartphones called BBM Music. The new music service enables users to share songs through instant messages and access “unlimited” music for $4.99 a month.
The beta version of the BBM Music is available in Canada, the UK and the US from today, while the service will be commercially available in Australia, Canada, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, UAE, the UK and the US later this year. According to RIM, prices may vary by country and will be announced upon availability in each country.
For a monthly subscription of $4.99, users will be allowed to select up to 50 songs from a catalogue of nearly 10 million tracks. The users can share the songs with friends who have also joined in, and in turn get access to friends' collection of songs. The collection will grow with more friends signing up for the service. According to RIM, BBM Music will focus on sharing music within existing and expanding social circles.
With BBM Music, it appears that RIM is leveraging the popularity of its BlackBerry Messenger even as the company struggles to stand toe-to-toe with Apple in the global market. RIM's new cloud-based music service comes days after Google launched its cloud-based music service called “Magnifier”.
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