Lava International Limited, one of India's leading players in the mobile handset industry, today announced its association with India's most successful national cricket team captain Mahendra Singh Dhoni (MS Dhoni), as its brand ambassador.
The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry. A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015.
MS Dhoni will be the new face of Lavas multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry.
This association will further build upon the recent industry recognition Lava has received in respect to its product quality after sales service, the company said.
Delighted on the announcement, Solomon Wheeler, Vice President Head - Marketing Communication, Lava International Limited said, This announcement is a milestone in Lavas growth story. We are very proud and privileged to be associated with MS Dhoni. Lava stands for reliability which stems from integrity, passion for excellence and innovation/adaptability, core values of the organization. M. S. Dhoni epitomizes reliability and Lava Values both as a person and a sportsman. Hence, there was a natural connect between both the great brands which resulted in this association. Bringing him on board, strengthens our resolve to offer trusted and reliable products services to all our consumers at all times.
LAVA International Limited announces MS Dhoni as its Brand Ambassador - newkerala.com #47607
The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry. A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015.
MS Dhoni will be the new face of Lavas multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry.
This association will further build upon the recent industry recognition Lava has received in respect to its product quality after sales service, the company said.
Delighted on the announcement, Solomon Wheeler, Vice President Head - Marketing Communication, Lava International Limited said, This announcement is a milestone in Lavas growth story. We are very proud and privileged to be associated with MS Dhoni. Lava stands for reliability which stems from integrity, passion for excellence and innovation/adaptability, core values of the organization. M. S. Dhoni epitomizes reliability and Lava Values both as a person and a sportsman. Hence, there was a natural connect between both the great brands which resulted in this association. Bringing him on board, strengthens our resolve to offer trusted and reliable products services to all our consumers at all times.
LAVA International Limited announces MS Dhoni as its Brand Ambassador - newkerala.com #47607
