Good News Indian TV classics to finally return on stream services

[Bapun]

Popular television series such as Malgudi Days, Circus, Bharat Ek Khoj, to name a few, had a recent rerun on the channel, bringing back nostalgic viewers and a reassurance for Prasar Bharati that the channel's premium content from the 1980s and 90s is still in high demand.

The broadcaster is now planning to make a large part of its content available on 'on-demand' platforms such as Hotstar, Netflix and Amazon Prime Video for viewers to be able to watch it at their convenience.

'The PM is determined to give Doordarshan and AIR a much-needed makeover and as part of that, he had constituted a group comprising secretary-level officers to propose ideas and measures to modernise the various wings of Prasar Bharati.

Over the past three years, there has been a massive exercise of digitising archives, cataloguing and putting together metadata.

'Some material from the archives has been put on our official website for sale. The next step is to be able to syndicate some of the popular content and make them available through on-demand platforms like Hotstar, Netflix and Amazon Prime,' Prasar Bharati CEO Shashi Shekhar Vempati told Mail Today.

Indian TV classics to finally return on stream services | Daily Mail Online

 

[Shantanu]

The sheer bliss of huddling in front of prized television sets back in Doordarshan's glory days may be a thing of the past but if the country's official broadcaster gets its way, those moments of magic could soon be relived.

Popular television series such as Malgudi Days, Circus, Bharat Ek Khoj, to name a few, had a recent rerun on the channel, bringing back nostalgic viewers and a reassurance for Prasar Bharati that the channel's premium content from the 1980s and 90s is still in high demand.

The broadcaster is now planning to make a large part of its content available on 'on-demand' platforms such as Hotstar, Netflix and Amazon Prime Video for viewers to be able to watch it at their convenience'

'The PM is determined to give Doordarshan and AIR a much-needed makeover and as part of that, he had constituted a group comprising secretary-level officers to propose ideas and measures to modernise the various wings of Prasar Bharati.

In a bid to engage with the youth and give Doordarshan a fresh look, Prasar Bharati threw open a logo competition for the channel in August, receiving an overwhelming 10,598 entries.

'We have been looking for a new logo because an entire generation has grown up not watching or knowing about the legacy of the channel.

While the existing logo does inspire deep nostalgia of an era when Doordarshan was the only television channel, we need a new logo the youth can relate to, 'Vempati explained.

Indian TV classics to finally return on stream services | Daily Mail Online