Guidelines for celebrities and social media influencers

[Bapun Raz]

The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Failing to do so will attract a penalty up to ₹ 50 lakh.

Centre issues guidelines to social media influencers to regulate promotions

Rules require influencers to display a clear disclosure of the endorsement and benefits received for the activity, and impose a penalty under the Consumer Protection Act 2019 for any violations

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