- 3 Nov 2010
- Reaction score
The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Failing to do so will attract a penalty up to ₹ 50 lakh.
Centre issues guidelines to social media influencers to regulate promotions
Rules require influencers to display a clear disclosure of the endorsement and benefits received for the activity, and impose a penalty under the Consumer Protection Act 2019 for any violations