Google's Big Plans for India

[Jithin91]

Alphabet, the parent company of Google, will launch its smart speakers, premium laptop Pixelbook, and intelligent home automation products, and is even planning a mid-range smartphone especially for markets such as India.

Google has for the first time formalised a sharp India-focused strategy to roll out consumer products, which may include a mid-range smartphone, and market them aggressively to take on rivals such as Apple, Samsung and Amazon, four senior industry executives said.

“Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realise maximum potential of these products.

Google plans to launch a mid-range Pixel smartphone focused on price-sensitive markets such as India around July-August. The company is expected to price Google Home and Google Home Mini smart speakers at Rs 9,999 and Rs 4,499 and is likely to launch by end of April.

Google plans a big consumer play in India - ETtech