Google Mobile-first indexing

[rahul1117kumar]

Google is working to make the Web experience for mobile users better by indexing search results for smartphones. According to a report in Search Engine Land, Google will create a new primary search index for smartphone users in the coming months. “A separate desktop index will be maintained, one that will not be as up-to-date as the mobile index,” the report added. Search Engine Land quoted Google’s Gary Illyes, who confirmed to the site the mobile index will be rolled out within months. Gary talked about the same in a keynote address at Pubcon as well. However, he didn’t give out a timeline for the launch of mobile index.

The Search giant first revealed it is working on mobile index at SMX East last year. Google has since been working to develop the idea. However, no details of the project are known for now. “The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine mobile rankings,” the report says.

Google as recently rolled out its faster Accelerated Mobile Pages (AMP) for mobile search results in India. Google’s AMP Project addresses the issue of slow site loading on the internet. It is similar to Facebook ’s Instant Articles that is designed to load instantaneously. According to Google, it takes less than one second for an AMP page to load from Google Search. Plus, an AMP page helps in saving 10 times more data as compared to an equivalent non-AMP page, says Google.
Read: Google rolls out Accelerated Mobile Pages (AMP) for mobile search results in India
Google’s AMP project was announced last year, and there are over 600 million AMP documents that have been created in over 104 languages across the world. In India, publishers like Zomato, NDTV, as well Indian Express Group are all using AMP.

http://indianexpress.com/article/te...-an-improved-search-index-for-mobile-3085655/

 

[Bapun]

Maintaining separate search indexes for desktop and mobile version is a bad idea in my opinion. As result will show differently. There should be an option to enable/disable mobile optimised results.

 

[rahul1117kumar]

Google, the king of search, has announced plans to shake up its indexing and ranking algorithm to prioritise the mobile site over the desktop one.

The company argues that most people use Google search on mobile anyway and that such users will obviously prefer results that link to mobile sites. Google’s current algorithm indexes the desktop version of a website and ranks that sites pages for content in desktop mode.

Google says that today, this is the wrong approach to take. Mobile sites can sometimes offer less information than their desktop counterparts, which is bad for a mobile-first world. Keeping this in mind, Google is now conducting experiments with its search algorithm to determine the best way to rank websites in the future.

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

Currently, Google’s live indexing algorithm is still looking at Desktop pages first, so you have some breathing space to transition your site to mobile (if you haven’t already).

The company says that if you have a responsive, dynamic website, you shouldn’t be worried. If you don’t have that and instead use different structures for desktop and mobile, Google has some suggestions for you here .

Google adds that if you’re building a new site, it will be better to have a functional desktop site than an incomplete mobile site.

Google search will soon rank mobile sites higher than desktop ones; experiments underway Tech2 Mobile

 

[Bapun]

We're delighted to announce that the trek to Mobile First Indexing is now complete.

Mobile-first indexing has landed - thanks for all your support | Google Search Central Blog | Google for Developers

developers.google.com