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Google Analytics 4

Bapun Raz

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To help you get better ROI from your marketing for the long term, we're creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

The future of Google Analytics​

The new Google Analytics is now the default experience for new properties and is where we’re investing in future improvements. We know there are capabilities many marketers need before fully replacing their existing Analytics setup, so we encourage you to create a new Google Analytics 4 property (previously called an App + Web property) alongside your existing properties. This will allow you to start gathering data and benefit from the latest innovations as they become available while keeping your current implementation intact. If you’re an enterprise marketer, we’re currently in beta with an Analytics 360 version that will offer SLAs and advanced integrations with tools like BigQuery, and will have more to share soon.

Introducing the new Google Analytics
 

Bapun Raz

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Google Analytics mobile app updated with Analytics 4 properties support.

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Bapun Raz

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We'll begin turning down Universal Analytics, so we encourage you to make the switch to Google Analytics 4 as soon as possible. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023.



 

Bapun Raz

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Google Analytics introduced additional domains for traffic collection with Google Analytics 4 in June to ensure that EU-based traffic data is only collected through servers based in the EU.

What's new - Analytics Help
 
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