Formula 1 could be set to team up with the popular internet streaming service Netflix.
Germany’s Welt newspaper reports that Liberty Media is in talks with the American internet company, with a deal having the potential to revolutionise how F1 is broadcast.
“Liberty Media has been trying to expand the presence of formula one in multimedia channels,” said F1’s commercial boss Sean Bratches.
“We are talking to Netflix about a collaboration from 2018 onwards,” he added.
Formula 1 eyes Netflix deal for 2018
Germany’s Welt newspaper reports that Liberty Media is in talks with the American internet company, with a deal having the potential to revolutionise how F1 is broadcast.
“Liberty Media has been trying to expand the presence of formula one in multimedia channels,” said F1’s commercial boss Sean Bratches.
“We are talking to Netflix about a collaboration from 2018 onwards,” he added.
Formula 1 eyes Netflix deal for 2018