Flipkart launches private label MarQ for large appliances category

[abhi1276]

Bengaluru: India’s largest e-commerce firm Flipkart has launched a new private label brand for its key large appliances category, amid a broader internal push from chief executive Kalyan Krishnamurthy to build out a new billion-dollar business from private labels and simultaneously improve margins.
The new brand called MarQ comes at a time when Flipkart is looking to reduce its dependence on the smartphone business and cement its position at the top of Indian e-commerce, after winning the Diwali festive sale battle against arch-rival Amazon India.





Flipkart, India’s leading e-commerce company today unveiled its first in-house brand for large appliances called ‘MarQ.’ Flipkart launched this new brand with the vision to make ‘Better. Possible Today’, the range of appliances under MarQ are basically larger appliances such as TVs, ACs, Washing Machines, etc.
Flipkart launches private label MarQ for large appliances category

 

[Jithin91]

Flipkart launches private label MarQ for large appliances category. Large appliances under Flipkart’s MarQ brand will be priced ‘at least 15%-20%’ lower than products by other brands.

India’s largest e-commerce firm Flipkart has launched a new private label brand for its key large appliances category. The new brand called MarQ comes at a time when Flipkart is looking to reduce its dependence on the smartphone business and cement its position at the top of Indian e-commerce, after winning the Diwali festive sale battle against arch-rival Amazon India.

In an interview to LiveMint, Flipkart’s head of private labels Adarsh Menon said that large appliances under the new brand would be priced “at least 15-20%” lower than other leading brands. Top large-appliance brands on Flipkart currently include the likes of Samsung, Whirlpool, Panasonic and LG. “The brand will play across a full range of large appliances, starting with microwave ovens, then we’ll have televisions, followed by other white-good products such as washing machines and air conditioners, which will come later.” Menon said that Flipkart-owned Jeeves, which provides maintenance, repairs, product guarantees and other services, will take care of installations and after-sales service for MarQ. Flipkart will also expand its private label push to 72 categories over the next few months, Menon said. So far, Flipkart has launched private labels in at least 35 categories. (Read the full Interview here)

Flipkart has already received necessary certifications including the ISO 9001:2008 for the manufacturing facilities. Customers can also avail Flipkart’s No Cost EMI and product exchange purchase options while purchasing the MarQ products.

Via LiveMint

 

[Jithin91]

MarQ by Flipkart 20 L Solo Microwave Oven (MM720CXM-PM, White)

MarQ by Flipkart 25 L Convection Microwave Oven (EW925ETB-S, Black)

MarQ by Flipkart 30 L Convection Microwave Oven (AC930AHY-S, Black)

 

[abhi1276]

@Jithin91 lucky guys 3likes verus olike on same reporting....

 

[Jithin91]

@Jithin91 lucky guys 3likes verus olike on same reporting....

what can i do for thaat..?

 

[abhi1276]

what can i do for thaat..?

Arre my point was nothing like that....i was just joking bro.... sometime joke can bring a smile.

 

[Jithin91]

Arre my point was nothing like that....i was just joking bro.... sometime joke can bring a smile.

 

[ABCDEFGH]

The TVs are very cheap. 12.5K for 32 inch HD ready TV.
Flipkart.com | Buy Marq Product Range All Online at Best Prices In India

 

[Jithin91]

Flipkart can’t use ‘MarQ’ till February 5

A Delhi court has restrained Flipkart from using brand MarQ until February 5, dealing a blow to the ecommerce giant's large appliances private label. The interim judgement came after city-based appliances manufacturer Marc Enterprises alleged that Flipkart's brand was similar to its own and in violation of its trademark registered in 1984.

Flipkart can’t use ‘MarQ’ till February 5 | Gadgets Now

 

[Kiran Reddy]

Flipkart can’t use ‘MarQ’ till February 5

A Delhi court has restrained Flipkart from using brand MarQ until February 5, dealing a blow to the ecommerce giant's large appliances private label. The interim judgement came after city-based appliances manufacturer Marc Enterprises alleged that Flipkart's brand was similar to its own and in violation of its trademark registered in 1984.

Flipkart can’t use ‘MarQ’ till February 5 | Gadgets Now

So no MarQ products in Flipkart republic sale