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Dolby, Philips unveil 3D HD format

Gagan

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Dolby Laboratories and Royal Philips have unveiled Dolby 3D, a 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices, including glasses-free displays. The two leading companies have undertaken the joint project to improve the 3D viewing experience on displays of all sizes, including smartphones, tablets, PCs, and televisions. Dolby 3D is a complete system designed to work throughout the chain to deliver clear glasses-free 3D content that operates over existing distribution systems.
“Philips has a long history in 3D technologies and video innovation, and Dolby has a proven track record of enabling technologies to enhance entertainment experiences. Together, we identified a business need where we could bring a unique offering to the market that improves the end-user experience,” said Ruud Peters, Chief Intellectual Property Officer at Philips. “By unveiling Dolby 3D, we introduce a 3D HD format capable of powering glasses-free 3D displays of any size, enabling broadcasters, operators, content aggregators, and device manufacturers to deliver HD-quality 3D on any device.”
Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories, said the company believed that Dolby 3D could help drive the adoption of 3D, creating a comfortable, customisable, truly enjoyable glasses-free 3D viewing experience while enhancing 3D display performance. “Armed with the innovative glasses-free 3D display technology from Philips, based on years of extensive research and development in the field, we plan to bring the same philosophy to 3D that Dolby has brought to the audio space—integrating our technologies and strengths throughout the entire content chain. Consumers will know that when they see Dolby 3D content on a 3D-enabled device, it will look its very best,” he claimed.
“Dolby and Philips are committed to taking the 3D experience to the next level and delivering a high-quality solution for all 3D display devices, including today’s glasses-based devices and tomorrow’s glasses-free displays. Working on cutting-edge technology with two leading companies is very exciting, and I’m thrilled to lead this unique joint effort,” said Guido Voltolina, General Manager of the joint project.
The focus of the project will be to work with original equipment manufacturers of display panels and entertainment devices to enhance the performance of 3D consumer devices to make viewing of 3D content just as convenient and appealing as viewing of 2D content on a high-quality screen is today. This project is uniquely positioned to enable the industry’s adoption of 3D by working on standardisation and licensing of the technology.
The Dolby 3D experience will seamlessly integrate into the use cases and viewing patterns of consumers on the go and in the home, making the use of 3D devices an enjoyable daily experience. Content owners and broadcast operators have the unique opportunity to differentiate their offerings by encoding 3D titles in Dolby 3D for maximum fidelity on Dolby 3D enabled devices while maintaining compatibility with existing 3D products. The system will enable a 3D HD format, including tools for 3D content creation and real-time 3D content conversion.

http://advanced-television.com/index.php/2012/04/13/dolby-philips-unveil-3d-hd-format/
 

jayanji

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Loewe demonstrates jointly with Dolby3D and Dimenco the 56″ 4K glasses-free 3D display at its booth at IFA in Berlin

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jayanji

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3D viewing technology shows no signs of slowing down, but why should you be forced to don a pair of headache-inducing glasses to watch film and TV in 3D at home? Thankfully, Dolby 3D has introduced a TV that circumvents this requirement, with 3D technology built into the flat-screen itself so that you can watch films and TV in 3D without those cumbersome glasses.

Dramatically improving the 3D home-viewing experience, Dolby 3D has delivered a TV that offers HD 3D with crisp, clear, three-dimensional images without the aid of 3D glasses. You can customize the 3D intensity to your liking, so if you’re sensitive to 3D (like me) but still enjoy 3D films and TV, you don’t have to weight a headache against a good 3D viewing experience.

Dolby 3D improves 3D for glasses-wearers as well. The new set offers full HD (Blu-ray quality) playback for the most life-like picture on the market.

How it works: A pixel-accurate conversion/multiview-rendering module, which is “tl;dr” for “depth-accurate 3D video for glasses-free (or autostereoscopic) displays. It also converts 2D displays real-time into sharp 3D.

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Read more at CES 2013: Dolby Introduces Glasses-Free 3D TV
 

jayanji

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Dolby has announced it is moving into the TV market with a new project called Dolby Pulsar, aiming to bring a super TV with a super brightness.

Many TVs currently output around 100 nits, but the Dolby Pulsar will have 4000 nits, which the company says will dazzle the viewer with its realism.

Dolby unveiled the display at an event placing it next to a 1080p TV with the same resolution. The Pulsar has better and brighter colours, a higher dynamic range and intense colour sensitivity, plus the whites were whiter and metallics were shiny.

In addition, the Dolby has partnered with Philips to bring you a glasses-free 3D display but this TV won't be cheap to run. In fact, its powerful clarity will cost you four times as much as LEDs and a liquid cooling system is in place to keep it running.

According to Dolby, glasses-free 3D TVs will go on sale next year for around the same cost as 4K TVs. We expect the Dolby Pulsar will be launched at CES in January so keeps your eyes peeled
Dolby to launch Dolby Pulsar TV with 4000 nits brightness
 

NinadG

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I think there are some glass-free 3D TV models available from Philips/Toshiba. So any idea whats exact difference between tech used in these TV sets & that of Dolby Pulsar...
 

jayanji

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Pulsar is capable of producing imagery with 4,000 nits - a nit being a measurement of brightness - significantly higher than the 100-nit sets currently on the market.
 
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