Digivive, part of Media Matrix Worldwide, has tied up with Fluence, CA Media Digital’s celebrity digital network, to create celebrity-led mobi-serials for its application NexGTv. Under the agreement, Fluence will create and produce original content for nexGTv.
A report in the Economic Times states that Digivive is investing around Rs 25 crore (Rs 250 million) in the production and marketing of multiple series.
“Everyone has been trying to create a ‘House of Cards’ like Netflix and we have taken the first step in creating a series of such original programming,”
Digivive director GD Singh told the business daily. According to Singh, mobile is increasingly becoming the preferred platform of consumption for Indian consumers.
“Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with content created just for them,” he added.
For starters, Fluence will co-produce the first mobi-serial with Endemol Shine India, in which CA Media has a 49 per cent stake.
Starring one of Fluence’s celebrities, the series is expected to premier on NexGTv by July featuring 14 episodes, each 10 minutes long.
Fluence handles the social media presence, digital endorsements, online and mobile monetisation as well as equity-linked investments in the digital space of around 30 celebrities, including Amitabh Bachchan, Salman Khan, Priyanka Chopra, Ranveer Singh and Mohanlal.
Read more at:
http://www.televisionpost.com/technology/digivive-ties-up-with-ca-medias-fluence-to-create-mobi-serials-for-nexgtv/
A report in the Economic Times states that Digivive is investing around Rs 25 crore (Rs 250 million) in the production and marketing of multiple series.
“Everyone has been trying to create a ‘House of Cards’ like Netflix and we have taken the first step in creating a series of such original programming,”
Digivive director GD Singh told the business daily. According to Singh, mobile is increasingly becoming the preferred platform of consumption for Indian consumers.
“Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with content created just for them,” he added.
For starters, Fluence will co-produce the first mobi-serial with Endemol Shine India, in which CA Media has a 49 per cent stake.
Starring one of Fluence’s celebrities, the series is expected to premier on NexGTv by July featuring 14 episodes, each 10 minutes long.
Fluence handles the social media presence, digital endorsements, online and mobile monetisation as well as equity-linked investments in the digital space of around 30 celebrities, including Amitabh Bachchan, Salman Khan, Priyanka Chopra, Ranveer Singh and Mohanlal.
Read more at:
http://www.televisionpost.com/technology/digivive-ties-up-with-ca-medias-fluence-to-create-mobi-serials-for-nexgtv/
