Zee TV’s interactive WAP site and mobile app for its top-rated non-fiction show ‘Knorr Soupy Noodles DID L’il Masters powered by LR Active’ has emerged a runaway success with more than 3 lakh downloads within a short span of 3 months of its launch. Boasting of a wide array of exciting and novel interactive features, the application has succeeded in raising the bar on viewer engagement in the digital space. Using the app, mobile users were able to interact with the show in ways that were hitherto not even imagined. Beyond providing users latest updates from the show at their fingertips, the newly introduced features that captured public imagination and upped the number of downloads were LIVE chats with the masters and skippers, as well as the personalized dance tutorials from the four skippers on the show.
The launch of the mobile application for DID L’il Masters in May 2012 came in the wake of an overwhelming response to the initial episodes of the show and the grand success of the mobile application launched for Season 3 of Dance India Dance. Within 3 days of its unveil in March 2012, the DID 3 app reported more than 10,000 downloads and rated 4.5 out of 5 on the Android App Store - a very competitive score considering that the Android store is an open platform and the reviews therein are all user-generated. The DID 3 app went on to become a major hit not only in India but also in countries like USA and UK along with 25 unique countries, reinforcing that mobile marketing is the best way to capture the youth and the tech-savvy generation of smart phone and feature phone users.
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The launch of the mobile application for DID L’il Masters in May 2012 came in the wake of an overwhelming response to the initial episodes of the show and the grand success of the mobile application launched for Season 3 of Dance India Dance. Within 3 days of its unveil in March 2012, the DID 3 app reported more than 10,000 downloads and rated 4.5 out of 5 on the Android App Store - a very competitive score considering that the Android store is an open platform and the reviews therein are all user-generated. The DID 3 app went on to become a major hit not only in India but also in countries like USA and UK along with 25 unique countries, reinforcing that mobile marketing is the best way to capture the youth and the tech-savvy generation of smart phone and feature phone users.
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