Campa Cola makes a comeback

[Bapun]

Campa Cola 2 L - JioMart

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category, the FMCG arm of Reliance said in a release.

Campa Cola is back: Mukesh Ambani's Reliance rolls out iconic beverage brand

The company said RCPL's roll-out of its cold beverage portfolio across India, starting with Andhra Pradesh and Telangana, is aligned with the company's overall vision of offering value and choice to Indian consumers through high-quality products at affordable price points.

www.hindustantimes.com

 

[iDJ]

I never tasted it before. Is this supposed to be light and sweet? Doesn't taste good imo.

 

[Star NXT]

Will it be available only at Reliance Smart stores or others too like More, Spencer's etc.?

 

[Star NXT]

I never tasted it before. Is this supposed to be light and sweet? Doesn't taste good imo.

Taste should be similar to other black drinks like pepsi, coke and thums-up. It will also have some caffeine content.

 

[Kartik07]

It should taste like this grapy tangy less sweet. Which is very different from Pepsi, coca cola, thump up..

 

[rohitvatsa]

I never tasted it before. Is this supposed to be light and sweet? Doesn't taste good imo.

Those days everything from outside used to taste good.Anyway I remember it’s orange version used to turn tongue color into deep orange.

 

[Msingh]

Available in two other flavours also.

 

[A^00P]

1>Should have changed name first .. Something better.From which angle word 'Campa' looks good .... It looks like some name of some local company/brand.

2>Nothing in competition to ThumsUp ???

3>There is in General decline in sales of cold drink world wide and in Indian too. This has been acknowledge by Pepsi too ..So what was point in launching cold drink. Is this because there are only 2 brands in market. So less competition ??? they should had went with fruit based drink ...

 

[rohitvatsa]

1>Should have changed name first .. Something better.From which angle word 'Campa' looks good .... It looks like some name of some local company/brand.

2>Nothing in competition to ThumsUp ???

3>There is in General decline in sales of cold drink world wide and in Indian too. This has been acknowledge by Pepsi too ..So what was point in launching cold drink. Is this because there are only 2 brands in market. So less competition ??? they should had went with fruit based drink ...

Campa Cola was a well known brand in 90's and atleast the people in my generation are aware of it.There is also nostalgia associated with it just ask the people in mid 30's.Also,Campa Cola has a fizzy cola drink to compete with Coke,Pepsi and Thumsup.
The sale of softdrinks may have declined in India which is in part to increased health awareness plus rural slowdown.However,the Rural India is hardly touched by the new FMCG products.Moreover,unlike Pepsi Campa Cola would start with Zero base.

 

[iDJ]

They need to honestly price soft drinks. One new entrant from South America. Yes, South America disrupted Coca Cola and Pepsi's market in my region from 2016 onwards. Big Cola a caffeine free Cola that costed only ₹15 (now ₹20) as compared to ₹35 became really popular. They even have ₹10 single serve bottles now. This is not some local low quality cola. Jio themselves had a Yeah! Cola. Ut tastes really bad. It is quality product. For Campa to succeed. They need to honestly price. Just look at other nostalgia products from Parle. They are very affordable costing from ₹1 - ₹20.