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BharatPe acquires loyalty platform PAYBACK India

mmadhankumar

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Merchant payments and financial services provider BharatPe has acquired multi-brand loyalty platform, PAYBACK India for $30 million, to help its 6 million offline merchants roll out rewards and loyalty programmes for customers.

BharatPe will now also provide digital credit to customers and launch ‘Buy Now Pay Later’ (BNPL) services on the PAYBACK platform. PAYBACK India’s customers can also redeem their loyalty points and BNPL services at offline stores through the BharatPe quick response (QR) code.

 
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