Breaking BCCI Global audio broadcast rights (for outside India) bagged by Sports Flashes

Shantanu Upadhyay

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This is the first instance in Indian cricket history when matches will be broadcast live around the world for the global cricket audience on radio. The rights are allotted for a span of five years.

Sports Flashes will be using the services of commentators like Carl Hooper, Ricardo Powell, Syed Kirmani, Mohammad Kaif, Atul Wassan, Rohan Gavaskar, Lisa Sthalekar, Reetinder Singh Sodhi and Ashok Malhotra.

In addition to the Indian audience, the radio content will also be available to the audience of the country against which the Indian team will be playing.

BCCI audio broadcast rights bagged by Sports Flashes
 
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