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BBC using Olympics to push drama shows


27 Jun 2011
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MUMBAI: BBC One has launched its new Original British Drama campaign to the UK nation throughout the Olympic Games period.

Over the next two weeks audiences will get a sneak preview of the new British drama coming up on the channel. including 'Good Cop', 'Accused', 'Doctor Who;, ;Merlin' and 'EastEnders'.

BBC One controller Danny Cohen said, "The London 2012 London Olympics provides a rare and unique opportunity to showcase some of BBC One’s very best forthcoming programmes to our audiences. At approximately 8 pm across the 17 days of The London Olympics, we will give viewers the first exclusive look at a range of brand new original British drama coming up on BBC One - in the form of

specially-made feature length trailers. From Hunted to The Paradise, Good Cop and The Secret of Crickley Hall, Shetland to Ripper Street, these new series highlight the exciting and broad range of tones, stories and worlds we want drama on BBC One to encapsulate.

"Plus viewers will get an exclusive look at what’s coming up on Eastenders, Merlin Accused and Dr Who. It’s a fantastically diverse and ambitious combination of fiction coming up on BBC One in the coming months."
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