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Amazon Prime Video India inks licensing deal with BBC Worldwide

Shivraj

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Amazon Prime Video India has expanded its content library by signing a licensing deal with BBC Worldwide.

The deal offers Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC.

Thanks to this partnership, Indian viewers will now have access to CBeebies content for the first time. The list includes ‘Clangers’—a show about pink, long-nosed, inventive and lovable mouse-shaped creatures who live on a little blue planet not far from Earth; ‘Dinopaws’—an animation series about the delightful adventures of a trio of very young, inquisitive dinos; and ‘Hey Duggee’, an animated series narrated by award-winning comedian Alexander Armstrong featuring Duggee the pooch and his after-school club.

BBC Worldwide, SVP and GM of India Myleeta Aga said, “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC.”

Subscribers to the service will also be able to watch award-winning and highly rated BBC factual programmes including ‘Gandhi’, ‘The World’s Weirdest Weapons’ and ‘The Genius of Inventions’. ‘Gandhi’ is an in-depth look at the life of the ‘father of a nation’. It claims to be the first definitive series on the life of Gandhi, examining his relationship with his wife, his controversial views on race and his role on the path to Indian independence. ‘The World’s Weirdest Weapons’ explores the stranger side of warcraft. In ‘The Genius of Invention’ Dr Michael Mosley and his team explore 12 inventions that have changed our way of living.

Speaking about the association, Amazon Prime Video India director and Country head Nitesh Kripalani stated, “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes for our Prime Video customers. We are very humbled by the positive response from customers to Prime Video, and we are confident that the BBC’s programmes will resonate with our customers. We look forward to a long and fruitful relationship with BBC Worldwide.”

As Amazon stated during its Prime Video launch in December 2016, its content will stand on three pillars—movies (English, Hindi and regional), kids content and local and international Amazon originals. The OTT platform is currently focusing on expanding its kids platform by signing several exclusive deals.

To date, Amazon Prime Video has struck deals with companies like Green Gold Animation, Xilam Animation and Zodiak Kids. With Green Gold Animation, the video content service will have access to its popular shows and to the future TV episodes and TV movies like ‘Chhota Bheem’, ‘Super Bheem,’ ‘Mighty Raju,’ ‘Krishna Balaram’, ‘Chorr Police’, ‘Luv Kush’, ‘Vikram & Betaal’ and ‘Krishna’, as well as the film ‘Chhota Bheem: Himalayan Adventure’. Green Gold’s merchandise, toys and books are also available on Amazon.in.

Through the recent deal with Zodiak Kids, Amazon Prime Video India has acquired ‘Horrid Henry,’ ‘Extreme Football’, ‘Street Football’ and ‘Sally Bollywood’, while an exclusive multi-year content deal with Xilam Animation gave it access to popular shows ‘Oggy & the Cockroaches,’ ‘Zig & Sharko,’ Floopaloo Where Are You’, ‘A Kind of Magic’, ‘If I Were an Animal’, ‘Paprika’ and ‘The Daltons.’

On the movie front, the OTT service provider has inked deals with top Indian and international studios such as Yash Raj Films, Dharma Productions, T-Series, Excel, Warner, Paramount, CBS, Everest, SVF, Green Gold, TV Asahi, Ultra Media & Entertainment, Lionsgate and CBeebies.

Amazon Prime Video India inks licensing deal with BBC Worldwide | TelevisionPost.com
 
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