3-Step Website Action Plan

  • Thread starter Bapun
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Developing the future...
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Community Manager
3 Nov 2010
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Are you confused about what to do and when with your website? Does your website need a facelift? Has the focus of your business changed? Take immediate action today with these 3 easy steps.

Step 1. Remove or change old dates pertaining to:

Workshops, events, seminars, specials, sales, coupons.

Copyright information.

Holiday hours or schedules.

Nothing screams neglect more than old dates on a website.

Step 2. New Look

Just as cars and fashions change so do the look and feel of websites. Technology continues to advance quite rapidly. What is available to web developers now for design and functionality may not have been available 2 or 3 years ago. Visitors spend less than 6 seconds on a home page. That’s how fast they make a decision to explore your site further or surf on. This instant impression is based on color, look/feel of the layout, navigation and clickable links to other pages in the site.

Cash Colors is a terrific Ebook by Brian McGregor. It helps you understand how color can create a variety of emotions. He also identifies which colors work best for different industries. It’s 30 pages of valuable information!

Step 3. Update Content

Keep the text brief. Scrolling to read long pages turns off most visitors. Visitors like to scan and click! If you absolutely must provide lots of wording then allow visitors to click on an underlined link to read or learn more. Make sure the pages are printable for those who like to print and read offline later.

Include some new 2-5-word keyword phrases in your text to attract more of your ideal clients. Surfers are more sophisticated about doing searches so instead of residential interior designers (3-word phrase) they might search for Seattle residential interior decorators (4-word phrase) or even find a Seattle interior designer (5 word phrase). It’s important to determine the words your potential clients are using. For example, designer or decorator? In the web business people are starting to type in developer instead of designer. Also, the words “expert” and “best” are being used more frequently in searches. Read the article Choosing Keywords, Tattoos & Website Design to learn more about choosing some great keyword phrases.

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